Callnovo

food & beverage

One allergen question missed can cost you a customer — or worse

AI agents read back your label and allergen wording, handle orders, subscriptions and delivery issues, and never call a product safe for an allergy.

Worker processing cheese with gloves in a sterile dairy factory environment.

how it plays out

Real contacts, minute by minute.

Live Chat English

“Does this contain nuts?”

A parent ordering for a child with a severe nut allergy.

  1. AI reads back the ingredient list and allergen statement exactly as your label prints them
  2. Includes your published “may contain” or shared-facility wording, unedited
  3. Does not tell the parent whether the product is safe for their child
  4. Routes anything the label does not answer to your product-safety team for a callback
Label read back no safety verdict given
Phone Korean

“My delivery arrived warm”

Frozen meal subscription box delivered in summer heat

  1. AI checks the delivery timeline against your cold-chain policy
  2. Gives your written instruction for thawed product instead of an opinion on whether it is safe to eat
  3. Issues the replacement your policy allows, with expedited cold packaging
  4. Files a carrier report so the route can be reviewed
Replacement shipped same day subscription retained
WhatsApp Spanish

"I need to change my subscription flavor"

Monthly coffee subscription customer wants a different roast

  1. AI pulled current subscription details and billing cycle
  2. Confirmed change would take effect before next shipment cutoff
  3. Updated flavor preference from medium roast to dark roast
  4. Sent confirmation with updated order summary and ship date
Preference updated instantly no disruption to schedule
Email Hindi

"Is this product halal certified?"

Customer verifying dietary compliance before bulk order

  1. AI retrieved certification details from product compliance database
  2. Confirmed halal certification body and certificate number
  3. Shared downloadable PDF of current certification
  4. Customer placed bulk order for corporate event catering
Certification verified bulk order secured

the team behind it

Faces, not a queue.

Callnovo agentCallnovo agentCallnovo agentCallnovo agentCallnovo agent real members of the global team

Support for Food & Beverage Brands

  • Ingredient, allergen and certification details read from your labels and records, word for word
  • Subscription changes, freshness complaints and cold-chain replacements under your policies
  • Allergic reactions, illness reports and food-safety questions routed to your team the same day

65+ Languages

  • Human agents providing support in 65+ languages
  • Real-time AI translation for rare language pairs
  • Cultural context training for every market we serve

Follow-the-Sun Coverage

  • Operation centres in Canada, Bolivia, Nicaragua, the Philippines and China
  • Smooth handoff between time zones with shared context
  • Holiday and weekend coverage without overtime costs

the part nobody prices in

Connect product questions to the correct label and batch

A question about an ingredient needs the label for the exact product and market. Agree the product information agents may use, including ingredient wording and any advisory statement. For a complaint about a damaged pack or warm delivery, record the SKU, batch or lot reference where available, delivery details and the customer’s account. Your product-safety team decides questions the published information does not answer.

HeroDash custom fields can keep the SKU, batch reference and complaint category beside the conversation. Cascading choices can distinguish a label enquiry from delivery damage or a subscription change. For a case awaiting a quality-team response, configure a status trigger to add a follow-up tag and email the assigned agent. Its execution appears in the timeline, helping the next shift identify the notification already sent.

Subscription and order changes should follow your cutoff times and permissions. A quality complaint needs its own owner even when a replacement is allowed under the order policy. Agree the evidence customers should provide and the channel for sending it. Support reads the approved label wording and communicates authorized actions; it does not decide whether a product is safe for someone with an allergy.

what comes off the call

The product-enquiry record

Agree the required information and access permissions during setup.

  • Product name, SKU and market-specific label reference
  • Batch or lot code where available and relevant to the complaint
  • Order reference, delivery time and reported packaging condition
  • Customer’s question and evidence requested by the quality team
  • Product-safety or order-service owner and approved action
  • Confirmed replacement or follow-up details and customer contact

questions

What buyers ask before they sign.

How much does it cost?

AI voice is US$0.15 per minute and web chat is US$0.15 per session. Live agents start at US$650 per month including 1,500 minutes — about US$0.43 per minute — or from US$5.80 per hour for a dedicated agent working only your account. The minimum engagement is half a seat, not a five-seat block.

How fast can you start answering our phones?

Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.

Do you answer in Spanish?

Yes, on the same number, with agents in our Bolivia and Nicaragua operation centres — native Spanish, not machine translation. English and Spanish share one queue, and we cover 60+ more languages if you need them.

Can I mix AI and live agents on one number?

That is the normal setup. You decide which call types go to AI and which reach a person, and you can change the split as your volume changes. Nothing about that decision is locked in at signup.

How should agents answer ingredient and allergen questions?

Use the approved label for the exact product and market, preserving ingredient and advisory wording. Questions the label does not answer go to the brand’s product-safety team. Support does not make an individual allergy-safety determination.

What information helps with a damaged or warm-delivery complaint?

Capture the order, product and available batch reference, delivery details and the customer’s description. Follow the brand’s instructions for evidence and any replacement. Product-safety questions remain with the designated quality team even when the order issue is resolved.

start

Review your product-enquiry and complaint workflow

Bring a label example, order policy and quality-team escalation path to plan customer support.