Callnovo

sporting goods

Customer Service Outsourcing for Sporting Goods Brands

Give buyers clear product information and support for warranty claims, returns and seasonal order peaks. AI and human agents work from your product guides and approved service policies.

Vibrant ski goggles displayed in a sports store, showcasing reflective lenses and colorful designs.

how it plays out

Product questions, warranties and returns

Live Chat English

"Which tent is right for winter camping?"

Customer planning a cold-weather trip in two weeks

  1. AI asked about expected temperature range and group size
  2. Filtered catalog to 4-season tents rated for below-zero conditions
  3. Compared two options on weight, packed size, and ventilation
  4. Customer selected a tent and added a compatible sleeping bag
Right gear selected first time cross-sell added to cart
Email Swedish

"The zipper on my jacket broke on day one"

Premium ski jacket with defective zipper

  1. AI confirmed purchase date and warranty coverage
  2. Collected photos of the defect and product batch details
  3. Initiated warranty replacement with expedited shipping
  4. Provided care instructions to prevent future zipper issues
Warranty replacement shipped customer kept for next season
WhatsApp Spanish

"I need running shoes for flat feet"

Customer with specific biomechanical needs

  1. AI asked about running surface, weekly mileage, and pronation
  2. Recommended stability shoes with arch support from three brands
  3. Shared comparison chart with cushioning and drop specifications
  4. Customer ordered a pair with note that exchanges are free for fit issues
Biomechanically matched fit confidence increased
Phone Mandarin

"Can I return this bike trainer? I used it twice"

Indoor cycling trainer purchased during winter sale

  1. AI checked return policy: used fitness equipment within 30-day window
  2. Confirmed the product qualifies for return with minor restocking note
  3. Generated return label and scheduled carrier pickup
  4. Suggested an alternative compact trainer based on the stated space issue
Return processed alternative recommended

the team behind it

Faces, not a queue.

Callnovo agentCallnovo agentCallnovo agentCallnovo agentCallnovo agent real members of the global team

Sporting Goods Specialists

  • Agents with product knowledge across outdoor, fitness, and team sport categories
  • Experienced with warranty claims on technical gear and manufacturer liaison
  • Trained on seasonal inventory planning and high-volume sale event support

65+ Languages

  • Human agents providing support in 65+ languages
  • Real-time AI translation for rare language pairs
  • Cultural context training for every market we serve

Follow-the-Sun Coverage

  • Operation centres in Canada, Bolivia, Nicaragua, the Philippines and China
  • Smooth handoff between time zones with shared context
  • Holiday and weekend coverage without overtime costs

the part nobody prices in

Keep the repair history with the product

Callnovo.ai’s published treadmill support case followed one problem across several agents and replacement parts. The useful lesson for a sporting goods brand is continuity: a customer should not have to explain the fault again when a new agent takes over. This equipment case supports a repair-history workflow; it is not evidence for every outdoor or team-sport category.

Configure HeroDash fields for SKU, model year, purchase channel and warranty stage. Keep the fault description and parts already supplied with the conversation. A replacement dispatch can update the case without closing it; the owner then follows up on installation and the customer’s reported result. Set the closure criteria for each product family during onboarding.

your existing software

It lands in the software you already run.

  • Amazon
  • Shopify
  • eBay
  • WhatsApp
  • LINE
  • TikTok

Running something else? Tell us what it is and we will say straight whether we connect to it today or whether it needs building.

what comes off the call

Collect the information a warranty team can use

Build the intake around the item and the requested remedy, then use your product and warranty rules to determine the next action.

  • SKU, model year and size or variant
  • Order reference, purchase date and selling channel
  • Fault description and relevant product photos
  • Manual or troubleshooting procedure already followed
  • Parts shipped, installation status and remaining symptom
  • Requested return, repair or replacement and the approving owner

For support across the wider store, see ecommerce customer service outsourcing.

questions

What buyers ask before they sign.

How much does it cost?

AI voice is US$0.15 per minute and web chat is US$0.15 per session. Live agents start at US$650 per month including 1,500 minutes — about US$0.43 per minute — or from US$5.80 per hour for a dedicated agent working only your account. The minimum engagement is half a seat, not a five-seat block.

How fast can you start answering our phones?

Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.

Do you answer in Spanish?

Yes, on the same number, with agents in our Bolivia and Nicaragua operation centres — native Spanish, not machine translation. English and Spanish share one queue, and we cover 60+ more languages if you need them.

Can I mix AI and live agents on one number?

That is the normal setup. You decide which call types go to AI and which reach a person, and you can change the split as your volume changes. Nothing about that decision is locked in at signup.

How do agents answer technical product questions?

Use the exact model’s product information and approved guidance. Capture compatibility and sizing questions that the guide does not answer for the product specialist. Medical suitability and safety clearance require the appropriate professional or product team.

When should a replacement-part case be closed?

Agree the closure criteria with the brand. Recording that a part shipped is one step; installation and the customer’s reported outcome are separate checks. Keep the case history available if another part or escalation is needed.

start

Build support for your next product season

Share your product families, warranty rules, spare-parts process and peak contact volumes. We will work through a repair and a return journey with your team.