Callnovo

subscription services

Customer Service Outsourcing for Subscription Businesses

Support subscribers with billing questions, pause requests, plan changes and cancellations. Give agents your current offers, approval limits and account-change process so the customer receives a clear answer.

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how it plays out

Cancellation, billing and plan-change enquiries

Live Chat English

"I want to cancel my subscription"

Customer attempting to cancel after 6 months

  1. AI acknowledged the request without friction or guilt
  2. Asked one clarifying question about the reason for cancellation
  3. Customer cited cost — AI offered a discounted annual plan
  4. Customer accepted the offer and stayed on a reduced rate
Cancellation saved retained at lower tier
Email Portuguese

"I was charged twice this month"

Duplicate billing on monthly subscription

  1. AI cross-referenced payment records and confirmed double charge
  2. Initiated immediate refund for the duplicate amount
  3. Verified next billing cycle is corrected in the system
  4. Sent confirmation email with refund timeline and updated invoice
Refund issued within minutes billing error corrected
WhatsApp Thai

"Can I pause instead of canceling?"

Customer going on extended travel

  1. AI confirmed pause options: 1, 2, or 3 month hold
  2. Customer chose 2-month pause starting next billing cycle
  3. Paused subscription with automatic reactivation date set
  4. Sent reminder notification scheduled for 1 week before reactivation
Paused instead of canceled churn prevented
Phone German

"I want to upgrade but keep my current price"

Loyal customer requesting a plan upgrade with legacy pricing

  1. AI verified account tenure: customer for over 2 years
  2. Checked available loyalty upgrade offers in the system
  3. Found a promotional upgrade path preserving existing rate
  4. Processed upgrade and sent updated plan confirmation
Upgraded with loyalty pricing customer lifetime value increased

the team behind it

Faces, not a queue.

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Subscription-Trained Specialists

  • Agents skilled in retention conversations, objection handling, and save offers
  • Experienced with recurring billing platforms, dunning flows, and chargeback prevention
  • Trained on pause/downgrade paths and win-back campaigns for churned subscribers

65+ Languages

  • Human agents providing support in 65+ languages
  • Real-time AI translation for rare language pairs
  • Cultural context training for every market we serve

Follow-the-Sun Coverage

  • Operation centres in Canada, Bolivia, Nicaragua, the Philippines and China
  • Smooth handoff between time zones with shared context
  • Holiday and weekend coverage without overtime costs

the part nobody prices in

Track the requested change and the billing result

A pause, cancellation and downgrade can affect access and billing differently. For your subscription desk, configure separate HeroDash fields for the customer’s requested action, intended date, approved action and recorded billing result. Agents can explain an available alternative while keeping the original request visible to the account owner.

Use a ticket trigger to tag a billing review and notify its assignee when the status changes. Record the subscription-system confirmation in the ticket after an authorized change. For follow-up reminders, HeroDash’s time-based automations scan hourly; use the agreed live handoff for a payment deadline that cannot wait for that scan. A ticket notification itself does not change the subscription.

your existing software

It lands in the software you already run.

  • Amazon
  • Shopify
  • eBay
  • WhatsApp
  • LINE
  • TikTok

Running something else? Tell us what it is and we will say straight whether we connect to it today or whether it needs building.

what comes off the call

Make the next billing decision traceable

The support record should let another agent understand both what the subscriber asked for and what has actually changed.

  • Account or subscription reference
  • Current plan and next billing date
  • Requested action and requested effective date
  • Relevant invoice or disputed-charge reference
  • Accepted offer or approval, if any
  • Recorded billing outcome and customer confirmation

See how ticket triage separates billing reviews from routine account questions.

questions

What buyers ask before they sign.

How much does it cost?

AI voice is US$0.15 per minute and web chat is US$0.15 per session. Live agents start at US$650 per month including 1,500 minutes — about US$0.43 per minute — or from US$5.80 per hour for a dedicated agent working only your account. The minimum engagement is half a seat, not a five-seat block.

How fast can you start answering our phones?

Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.

Do you answer in Spanish?

Yes, on the same number, with agents in our Bolivia and Nicaragua operation centres — native Spanish, not machine translation. English and Spanish share one queue, and we cover 60+ more languages if you need them.

Can I mix AI and live agents on one number?

That is the normal setup. You decide which call types go to AI and which reach a person, and you can change the split as your volume changes. Nothing about that decision is locked in at signup.

Is pausing payment the same as pausing the service?

That depends on the subscription platform and your configuration. Map payment collection, service access and renewal separately before agents explain a pause. Use the account’s recorded result to confirm what will happen next.

How should agents handle a customer who still wants to cancel?

Keep the cancellation request and requested date visible. Explain an applicable alternative if the customer wants to hear it, then follow the approved cancellation process when they choose to proceed. Record the result and send the relevant confirmation.

start

Work through your subscription journeys

Bring your pause and cancellation rules, billing platform, offer limits and common disputes. We will map the conversations and the account actions they require.