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roofing & construction
AI agents and roofing specialists answer calls, qualify leads, and schedule inspections in 65+ languages so your crew stays focused on the job site.
The short version: AI voice is $0.15 a minute and live agents start at $300 a month for 500 minutes — and the AI tier matters here because storm weeks bring more calls in three days than the previous three months. We integrate with ServiceTitan and Jobber. A person handles active leaks and insurance-claim callers.
how it plays out
Emergency storm damage requiring immediate tarp and repair
Full roof replacement estimate request
Active roof leak requiring urgent repair
Commercial roof maintenance inspection request
the team behind it
real members of the global team Roofing-Trained Specialists
65+ Languages
Follow-the-Sun Coverage
the part nobody prices in
Roofing is not a steady business with busy weeks. It is a flat line punctuated by events — a hail band moves through, and for two days every homeowner under it is calling roofers off a Google search, in the order the results appeared.
Nobody wins that window by being better. They win it by picking up. Your crews are on roofs, your estimator is booked solid, and the office phone is ringing at a rate no permanent front desk would ever be staffed for — because for the other fifty weeks of the year that person would have nothing to do.
Which is the exact shape metered pricing was built for. At $0.15 a minute you can answer a storm-week surge without carrying a receptionist through a quiet February. The alternative is a voicemail box filling with people who will have signed with somebody else by the time you listen to it.
what it costs
Most vendors in this category quote by form. These are our published packages — not a quote, since language mix, hours and volume all move the number. The per-minute figures are simply the monthly price divided by the included minutes.
| Option | Published price | Per minute | What it's for |
|---|---|---|---|
| AI voice | $0.15 | per minute | Storm-week surge: inspections, "do you work in my area", claim questions |
| Web chat | $0.05 | per session | Website and paid-search enquiries while every crew is on a roof |
| Live shared team | from $300 / month | includes 500 min → ≈ $0.60/min | Evenings and weekends after a storm, when homeowners actually call |
| Live shared team | from $650 / month | includes 1,500 min → ≈ $0.43/min | The two days that decide a whole season |
| Dedicated agent | from $5.80 | per hour, per agent | Your inspection process, your claim script, one team that knows your roof types |
Anything involving a person is a starting price. Two things move it: which languages you need, and how senior an agent the work actually requires — a bilingual agent handling refund authority is not the same hire as one taking bookings. AI voice and web chat are flat, because there is no hiring in them. And every model above is open to every business on this page: which one fits is a question about the shape of your volume, not about your industry.
Minimum engagement is half a seat — not a five-seat block. We also bill per resolved issue, from $1, where you pay nothing if it is not resolved; that model fits businesses where a customer problem actually gets solved on the call, not businesses where the call is intake.
who takes which call
Most vendors sell you either an AI receptionist or a live answering service and leave the allocation to you. Since we run both, here is the split we would actually recommend — including the calls we think should never touch automation.
| The call | Route to | Cost of getting it wrong |
|---|---|---|
| "Do you service my zip code?" | AI | A lead that calls the next roofer |
| Booking a roof inspection | AI | An inspection slot that stays empty |
| "How long does a roof replacement take?" | AI | An annoyed caller |
| "Water is coming through my ceiling" | Human | Damage accumulating by the hour, and a customer who remembers who answered |
| Anything about an insurance claim or adjuster | Human | An expectation your estimator has to walk back |
| A repair that leaked again | Human | The difference between a callback and a complaint |
do the arithmetic yourself
Pull the last big storm in your market and count the inbound over the following seventy-two hours, then compare it to a normal week. For most roofers the ratio is not 2× — it is closer to an order of magnitude, compressed into days.
Now price the two ways of covering it. A person hired for the surge is a salary you carry for twelve months to be right for two weeks. Metered coverage is a bill that goes up in those two weeks and back down after, without a conversation.
The arithmetic runs the same for any storm-driven trade, and you can check it against your own phone records rather than an industry figure we would have to invent. What we would add is the second half: five days is our normal window to staff a live account — so the decision to add people can be made when the forecast turns, not in January on a guess.
setup
Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.
your existing software
We integrate with Jobber, ServiceTitan and Skimmer, so a booking taken at 9pm on a Sunday is on the schedule before your first truck moves Monday morning, with the intake notes attached to the job. If you run something else, tell us what it is and we will tell you straight whether we connect to it today or whether it needs building.
your existing software
Jobber 
ServiceTitan Running something else? Tell us what it is and we will say straight whether we connect to it today or whether it needs building.
what comes off the call
Storm-week volume is only useful if the leads are sortable. These come off every call so your estimator works the right ones first:
It lands in ServiceTitan or Jobber as a job with the notes attached. The claim-filed and adjuster-visited fields are the two that sort a storm week — they tell your estimator who is ready to sign and who is still shopping.
where AI should not be
Water coming in right now
An active leak is not a lead, it is damage accumulating by the hour. A person establishes how bad, tells the homeowner what to move and where to put a bucket, and gets it in front of you ahead of the queue.
Anything involving an insurance claim
Carriers, adjusters, deductibles, supplements. Say the wrong thing here and you have created an expectation your estimator has to walk back on the roof. A person takes the facts and says plainly that the estimator handles the claim conversation.
Quoting a roof from a phone description
Square footage, pitch, layers, decking condition — none of it is knowable from a call. A person gives your inspection process and your callout terms, and does not put a number in the homeowner's head that you then have to argue with.
A repair that failed
A customer whose roof leaked again after you worked on it is deciding between calling you and calling a lawyer. That is a person's call, and usually yours within the hour.
a model we're not selling you
A dedicated agent from $5.80 an hour is our most capable tier — one person who learns your crews, your territory and your insurance vocabulary. For a roofer we would usually recommend against making it the standing arrangement, because eleven months of the year you would be paying for capacity you are not using. That is the same mistake as hiring a front desk for April.
We also do not quote storm work per resolution, even though we run that model from $1 per resolved issue. A post-storm call is intake under pressure: the roof is not repaired on the phone, an inspection is booked and a claim is started. Billing on "resolution" would mean billing on something that happens weeks later, in someone else's hands.
The shape that usually fits is metered coverage as the baseline, with people added when the forecast turns — and the dedicated tier still there in the table if your volume ever justifies it. We are recommending an order, not restricting a menu.
when we're the wrong choice
questions
AI voice is $0.15 per minute and web chat is $0.05 per session. Live agents start at $300 per month including 500 minutes — about $0.60 per minute — or from $5.80 per hour for a dedicated agent working only your account. The minimum engagement is half a seat, not a five-seat block.
Five days is our normal window to staff a live account — that is five days to find and place an agent who fits your business, not five days of software setup. AI voice can go live sooner because there is no hiring step.
Yes, on the same number, with agents in our Bolivia and Nicaragua operation centres — native Spanish, not machine translation. English and Spanish share one queue, and we cover 60+ more languages if you need them.
That is the normal setup. You decide which call types go to AI and which reach a person, and you can change the split as your volume changes. Nothing about that decision is locked in at signup.
That is the main reason roofers use us. AI voice has no queue and no staffing limit, so a three-day surge is answered at $0.15 a minute rather than going to voicemail. Live agents cover the calls that need judgment. You are not paying for surge capacity during the fifty quiet weeks.
They collect the facts — carrier, claim number, whether an adjuster has been out, what was said — and stop there. The claim conversation belongs to your estimator, because anything said on the phone about coverage or deductibles becomes an expectation somebody has to manage on the roof.
start
See how roofing companies close more jobs by answering every call even during storm season